Title

Tecno POVA5

Tecno POVA5

Category

Commercial

Client

TECNO

TECNO

Year

2024

2024

Overview

POVA is power that never slows down.

We produced the official launch advertisement for the TECNO POVA 5, a smartphone built for power users who demand performance without compromise.

The film is driven by energy, motion, and a bold visual language — reflecting POVA 5’s high-performance DNA. Through dynamic camera movement, strong lighting contrasts, and fast-paced editing, we translated core features such as long-lasting battery life, smooth gaming performance, and futuristic design into an impactful cinematic experience.

By placing the device in an intense, youth-driven environment, the film connects technology with ambition and momentum. The final piece delivers a confident, high-energy launch statement that positions POVA 5 as a device made to keep up with nonstop lifestyles.

Services: Creative concept, script development, production, post-production
Deliverables: Launch film, social media cutdowns, digital key visuals

Credits

Director

Scott Tang

Scott Tang

Cinematographer

Hogan Niu

Hogan Niu

Editor & VFX

Lumen Dray

Lumen Dray

Sound Designer

Nico Vahl

Nico Vahl

Movement Director

Ayla Rhodes

Ayla Rhodes

Colorist

Five

Five

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